Joico Blonde Life Violet Shampoo - Brass-Neutralizing Shampoo 300ml

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R 500.00
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R 500.00
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R 500.00
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Joico Blonde Life Violet Shampoo 300ml

Joico Blonde Life Violet Shampoo is a professional-grade shampoo designed to tone and brighten blonde hair with violet pigments. It neutralizes brass and helps maintain cool-toned, vibrant blondes, delivering salon-quality toning results at home. This color-safe, salon-grade formula is crafted for regular use to keep your blonde locks radiant and fresh between appointments. The Joico Blonde Life Violet Shampoo is an essential product for anyone looking to enhance their blonde hair while ensuring color protection.

Key Benefits and Features

  • Brass Neutralizing – violet pigments counteract yellow and orange undertones to keep blonde tones cool, bright, and dimensional. This brass-neutralizing shampoo is perfect for those who want to maintain their blonde vibrancy.
  • Color-Safe Cleansing – gentle cleansing that helps protect color-treated hair from rapid fading, making it an ideal choice for anyone searching for a shampoo for color-treated hair.
  • Shine and Detangling – leaves hair looking polished with smoother, easier-to-manage strands after every wash. The Joico Blonde Life Violet Shampoo enhances shine, making it a go-to for those desiring glossy hair.
  • Gentle Conditioning – helps reduce tangles and adds softness without weighing hair down, ensuring that your blonde hair remains light and airy.
  • Professional Results at Home – formulated for consistent, salon-like toning between dye sessions, this shampoo is a must-have for anyone wanting professional blonde toning shampoo results at home.

Who It’s For

  • Blonde hair that tends to go brassy and warm, seeking a cooler, brighter tone. The Joico Blonde Life Violet Shampoo is specifically designed for this purpose.
  • Color-treated blondes who want a gentle cleanse that preserves shade between salon visits will find this product invaluable.
  • All hair types looking for a lightweight, toning shampoo that enhances shine without heaviness will benefit from using this product.

Key Ingredients

  • Violet Pigments – provide brass-neutralizing toning to maintain cool blondes, making this shampoo a top choice for those looking to eliminate unwanted warmth.
  • Conditioning Agents – improve manageability, softness, and overall hair health during washing, ensuring that your hair feels as good as it looks.
  • Hydrolyzed Proteins – help reinforce hair fiber, supporting strength and resilience, which is crucial for maintaining healthy blonde hair.
  • Gentle Surfactants – deliver effective cleansing while respecting color-treated hair, making this a safe option for regular use.

How to Use

  • Step 1: Wet hair thoroughly with warm water.
  • Step 2: Apply a small amount of Joico Blonde Life Violet Shampoo to scalp and lengths, working into a rich lather.
  • Step 3: Leave on for 1–3 minutes to allow violet pigments to neutralize brass; adjust time for desired toning.
  • Step 4: Rinse completely. For deeper toning, repeat and follow with Joico Blonde Life Violet Conditioner if desired.
  • Step 5: Use 2–3 times per week or as needed to maintain a cool-toned blonde between color appointments. This routine will help ensure that your blonde hair remains vibrant and free from brassiness.
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