Joico Defy Damage Protective Shampoo 300ml is a salon-quality color-treated hair cleanser engineered to repair damage while guarding color. Powered by Color Guard Technology, it helps maintain vibrant, healthy hair and reduces fade, so your color stays as brilliant as the day you dyed it.
Key Benefits and Features
- Color Protection - Shields color-treated hair from fading, helping your shade stay vibrant longer.
- Damage Repair - Helps to repair and smooth damaged strands, improving strength and resilience.
- Gentle Cleansing - Cleanses without stripping moisture, leaving hair soft and manageable.
- Improved Shine - Gives hair a healthy, glossy finish that enhances color depth and liveliness.
- Color-Healthy Strength - Supports strengthened hair fibers to reduce breakage during daily styling.
Who It’s For
Ideal for anyone with color-treated or chemically processed hair who wants to protect vibrancy while repairing surface damage. Suitable for all hair types seeking a salon-quality cleanse that preserves color, reduces fade, and improves overall hair health. Great for regular color maintenance, color refreshes, and routines that include heat styling.
Key Ingredients
- Color Guard Technology – a protective technology designed to maintain color vibrancy and defend against damage during washing.
- Repairing Formula – a treatment-oriented blend aimed at smoothing and strengthening damaged strands.
- Gentle Cleansing System – a cleansing base that cleanses effectively while being mindful of color-treated hair.
How to Use
- Wet hair thoroughly with warm water to open the cuticles and prep for cleansing.
- Apply a quarter-sized amount of Joico Defy Damage Protective Shampoo to the scalp and work it through the lengths to create a rich lather.
- Gently massage for 60 seconds, focusing on the roots and mid-lengths, then rinse completely.
- Follow with Joico Defy Damage Protective Conditioner for optimal protection and smoothness, and style as usual. For enhanced results, use the Defy Damage range regularly as part of a color-protection routine.