Joico Defy Damage Protective Shield - Hair Heat Protectant 100ml

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R 730.00
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R 730.00
Regular price
R 730.00
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Joico Defy Damage Protective Shield 100ml

Joico Defy Damage Protective Shield is a lightweight hair treatment designed for all hair types. It creates an advanced protective barrier that guards against heat styling and environmental stressors while delivering moisture and shine without weighing hair down. Perfect for anyone who styles frequently or spends time outdoors, this shield stands out for its effective, non-heavy protection that keeps hair resilient and vibrant. The Joico Defy Damage Protective Shield is an essential hair heat protectant that helps maintain the integrity of your hair.

Key Benefits and Features

  • Protection – Forms a robust barrier around each strand to guard against heat styling, UV exposure, and environmental damage, helping reduce breakage and color fade. This makes it an excellent choice for those looking for UV protection hair products.
  • Hydration & Shine – Delivers lightweight moisture for softer, shinier hair without a greasy feel or residue. This lightweight hair treatment is perfect for maintaining vibrant hair.
  • Heat Defense – Creates a heat-activated shield that minimizes damage from straighteners, curling irons, and other hot tools, making it a reliable hair heat protectant.
  • Lightweight Formula – Quick-absorbing, non-greasy finish suitable for all hair types, from fine to thick, with no weighing down. This feature is particularly beneficial for those using color protection shampoo.
  • Frizz Control & Manageability – Reduces frizz and improves detangling, resulting in smoother, more controllable hair. This is essential for anyone using heat styling tools regularly.

Who It’s For

Ideal for anyone seeking durable protection from daily styling and outdoor elements, including color-treated and damaged hair, frizzy or flyaway hair, and those who frequently use heat styling tools. Variations in application can tailor results: use a smaller amount for fine or thin hair to avoid buildup, while thicker or coarser hair can benefit from a slightly larger amount applied to mid-lengths and ends. Suitable for all hair types looking to maintain strength, smoothness, and shine throughout busy routines. The Joico Defy Damage Protective Shield is particularly effective for those using hair products for color maintenance.

Key Ingredients

  • Protective Shield Technology – Provides a barrier on the hair surface to reduce damage from heat and environmental stressors, helping preserve strength and color. This technology is crucial for anyone looking for a hair treatment for damaged hair.
  • Conditioning Matrix – Locks in moisture for lasting softness and a healthy-looking glow, enhancing the overall effectiveness of this hair heat protectant.
  • Film-Forming Polymers – Create a lightweight, smooth shield that tames frizz and improves manageability, making it a versatile choice for all hair types.
  • Antistatic/Softening Agents – Enhance comb-through ease and overall hair feel without heaviness, ensuring that your hair remains manageable and vibrant.

How to Use

  • Start with clean, towel-dried hair. For best results, apply a small amount to mid-lengths and ends, avoiding heavy application near the scalp.
  • Distribute evenly using fingers or a wide-tooth comb until fully absorbed.
  • Style as usual with your preferred tools. The protective shield helps minimize heat damage during straightening or curling, making it an essential part of your hair care routine.
  • For optimal results, use as part of the Joico Defy Damage regimen (Shampoo and Conditioner) to maximize protection and overall hair health. This combination is ideal for anyone looking to maintain vibrant hair.
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