Moroccanoil's answer to brassiness — and the purple shampoo that does double duty. The Blonde Perfecting Purple Shampoo neutralises yellow and brassy tones with highly concentrated violet pigments while the iconic Moroccanoil argan oil formula simultaneously nourishes, conditions and adds signature shine. You get the toning result of a purple shampoo without sacrificing the condition of your hair.
Designed specifically for blonde, highlighted, balayage, platinum and grey hair.
Results
- Neutralises brassiness and yellow tones
- Restores cool, ash and platinum blonde tones
- Argan oil nourishment — no dryness or stripping
- Signature Moroccanoil shine
- Colour-safe — gentle for regular use
- Suitable for blonde, grey, silver and all lightened hair
Key Ingredients
- Concentrated Violet Pigments — highly pigmented formula for effective brassiness neutralisation
- Argan Oil — nourishes and adds shine simultaneously, preventing the dryness common with purple shampoos
- Antioxidants — protect colour-treated hair from environmental damage and colour fade
How to Use
- Wet hair thoroughly and apply generously to scalp and lengths
- Leave for 3–5 minutes for regular toning, up to 10 minutes for heavy brassiness
- Rinse thoroughly
- Use 1–3 times per week depending on how quickly brassiness develops
Tip: Pair with Moroccanoil Blonde Perfecting Purple Conditioner for a complete toning and conditioning system.
Frequently Asked Questions
What is the difference between Moroccanoil Blonde Perfecting Purple Shampoo and a regular purple shampoo?
Most purple shampoos dry hair out. Moroccanoil's version is enriched with argan oil so it tones and nourishes simultaneously — making it a better choice for anyone whose hair gets dry from regular purple shampoo use.
How often should I use Moroccanoil purple shampoo?
1–3 times per week. Start with once a week and increase if brassiness develops quickly.
Can I use it on grey or silver hair?
Yes — works equally well on natural grey, silver and white hair to remove yellow tones and restore brightness.
How long do I leave it on?
3–5 minutes for regular toning, up to 10 minutes for heavy brassiness. The longer you leave it the cooler the result.
Available in South Africa — order online with fast nationwide delivery from Partners Hair Design, an authorised Moroccanoil stockist.