Wella Eimi Rugged Matte Texture Paste
Wella Eimi Rugged Matte Texture Paste is a strong-hold styling paste designed for all hair types, delivering a natural matte finish and rugged texture. Its salon-grade formula lets you sculpt, define, and rework bold looks with precise control without shine. This matte hair styling paste is perfect for achieving a rugged texture that lasts all day.
Key Benefits and Features
- Hold: Strong hold that keeps styles in place all day without stiffness.
- Finish: Natural matte texture that provides a refined, effortless look with zero glossy sheen.
- Texture & Separation: Builds rugged texture and definition for movement and separated, tactile styling.
- All Hair Types: Versatile formulation that works across hair types and lengths for versatile styling options.
- Reworkable & Easy to Restyle: Allows you to reshape and refresh your look through the day without buildup or flaking.
- Ideal for creating defined styles with a matte finish, making it a go-to choice for those seeking strong hold hair paste.
- Perfect for textured crops and tousled looks, suitable for both men and women.
Who It’s For
This paste is ideal for anyone seeking a matte, textured finish with strong yet flexible hold. It suits short to medium-length styles, textured crops, tousled bed-head looks, and defined surface texture on straight, wavy, or curly hair. For fine hair, start with a small amount to avoid weighing hair down; for thicker or coarser hair, use a touch more to achieve pronounced texture and hold. The formula is designed to be user-friendly for both styling newcomers and professionals alike. This Wella Eimi Rugged Matte Texture Paste is suitable for all hair types, making it a versatile choice for anyone looking to enhance their styling routine.
Key Ingredients
- Matte Finish Polymer Matrix — delivers a natural, shine-free finish with durable hold and texture.
- Flexible Wax Blend — enables easy shaping and reworkability without stiffness or heaviness.
- Lightweight Conditioning Polymers — keep hair soft, manageable, and comfortable throughout wear.
- Fast-Wash Remove Technology — allows for quick, residue-free cleansing at the end of the day.
- Contains ingredients that promote healthy hair while providing a strong hold, making it an excellent choice for texturizing hair products.
How to Use
- dispense a small amount of Rugged Matte Texture Paste onto your fingertips.
- Rub hands together to warm the product until evenly distributed.
- Apply to dry or lightly damp hair, focusing on the areas you want texture and definition.
- Work with your fingers to sculpt, texturize, and shape the style you desire; add more product in small increments if needed for stronger hold.
- Finish with light touch-ups as needed; for extra longevity, layer with a compatible lightweight finishing product from the Wella Eimi range. This strong hold hair paste allows for easy restyling throughout the day, making it a practical choice for busy lifestyles.